Dandelion Chocolate - Packaging Redesign
Dandelion Chocolate is a gourmet chocolate company. Their delicious hot chocolate flavors are contained in small glass containers. This is fine for a small elite audience, but with this package redesign I wanted to make Dandelion Chocolate ready for a wider audience.
One thing I found lacking in Dandelion Chocolates current packaging/branding is the lack of any homage to their namesake, the dandelion. Because of this I created a pattern design centered around an abstract representation of a dandelion.
This pattern, paired with clean and sophisticated labels, worked together to create a packaging system that would appeal to a larger audience while still maintaining the level of sophistication and elegance their brand cherishes.
